Preshow Toys 2025 in Deauville in November

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Preshow Toys 2025 Deauville

The Preshow Noël Jouets & Jeux 2025, now in its 25th year, will be held from 17 to 21 November in Deauville. This B2B event will bring together professionals for a preview of the 2026 Christmas collections in exclusive showrooms. The Pavillon des Bains will host a space dedicated to French designers (ACFJF), while the FAN ZONE by Preshow will cater to fans of collectables. With 400 buyers and 140 international exhibitors (Asmodée, Funko), the event will promote innovation through a start-up initiative. An online platform will enable visitors to schedule appointments and optimise exchanges.

Is the 2025 Christmas Toys & Games Preshow in Deauville THE key to anticipating 2026 trends and identifying future bestsellers? From 17 to 21 November, this B2B event brings together 140 exhibitors and 400 buyers, from JouéClub to Veepee, in an exclusive private showroom format. Discover Made in France innovations at the Pavillon des Bains, collector's licences at the FAN ZONE by Preshow (Funko, The Noble Collection) and disruptive concepts from start-ups. A unique opportunity for professionals to decipher the market and plan their winning moves for Christmas 2026 thanks to its networking platform.

Christmas Toys & Games Preshow 2025: the industry's must-attend event

A strategic event to anticipate Christmas 2026 trends

The Preshow Noël Jouets & Jeux 2025, which will be held in Deauville from 17 to 21 November 2025, marks a crucial milestone for professionals in the sector. This B2B event allows toy and game manufacturers to get a sneak preview of the collections set to light up the 2026 festive season. At a time when purchasing decisions are being made earlier and earlier, this 25th edition offers a unique opportunity to capture emerging trends and identify future best-sellers.

Practical information: dates, locations and concept

Deauville, toy capital for 5 days

• The Hôtel Barrière Le Royal
• The CID (Deauville International Centre)
• The Villa Le Cercle
• The Pavillon des Bains (new for 2025)

This edition will inaugurate a new space dedicated to French toys at the Pavillon des Bains, located 250 metres from the CID. The Hôtel Barrière Le Royal will also host the FAN ZONE, dedicated to products for ‘kidults’ (nostalgic adults). More than 400 buyers and 140 exhibitors, including giants such as Asmodée and Moose Toys, are expected to attend. The online appointment booking platform will enable professional exchanges to be structured efficiently, an essential criterion for maximising the ROI of each participant.

A unique format: qualified business meetings in private showrooms

The concept of private showrooms

The Preshow Noël Jouets & Jeux 2025 innovates with an exclusive format: private showrooms dedicated to confidential exchanges between exhibitors and buyers. Unlike traditional trade shows, each brand has a closed space to present its Christmas 2026 collections in complete discretion, encouraging in-depth discussions on prototypes or marketing strategies.

The confidentiality of this format attracts professionals who want to test ideas without revealing their innovations to the competition. 140 exhibitors thus benefit from an environment conducive to targeted negotiations, while 400 accredited buyers (JouéClub, La Grande Récré, Fnac Darty, etc.) identify future best-sellers in preview.

Networking and business opportunities in a privileged setting

Based in Deauville, Preshow offers a strategic environment for commercial development. The prestigious venues – Hôtel Barrière Le Royal, CID, Villa Le Cercle – enhance the event's appeal, facilitating concrete partnerships. A third of exhibitors come from 15 countries, highlighting its international dimension.

Industry players also benefit from the FAN ZONE, dedicated to products for ‘kidults’ (adult collectors), a rapidly growing market (28% of sales in France in 2023). Finally, a digital platform allows buyers to plan their appointments in advance, optimising everyone's time.

To find out more about the 2025 Christmas collections and industry trends, see the source article.

The major new features of the 2025 edition

The Preshow Noël Jouets & Jeux 2025, which will take place from 17 to 21 November in Deauville, reveals strategic innovations for professionals. This historic edition highlights unprecedented initiatives to strengthen the sector's competitiveness. With more than 400 buyers expected and 140 French and international exhibitors, the event is establishing itself as a crucial hub for market players.

French expertise in the spotlight with a new pavilion

A space dedicated to ‘Made in France’ products will open its doors in the Pavillon des Bains, located 250 metres from the CID. The Association des Créateurs-Fabricants de Jouets Français (ACFJF) will host around twenty local brands such as Falk, Graine Créative and Auzou. This initiative responds to the growing demand for products made in France, while strengthening the visibility of local players in the face of international giants. Falk, for example, will present its educational wooden games, while Graine Créative will showcase its sustainable and eco-designed toys.

The FAN ZONE: the meeting place for kidults and collectors

The FAN ZONE by Preshow, now located on the 7th floor of the Hôtel Barrière Le Royal, is establishing itself as the must-see destination for nostalgic adults. Brands such as Funko, The Noble Collection, and Paladone will be presenting figurines and collectibles. This segment, which is expected to see a 60% increase in trade visitors in 2025, will capture a rapidly expanding market. Collectors will be able to discover limited series and exclusive editions, further enhancing the appeal of this event for enthusiasts.

A springboard for innovators with the ‘Start-up’ offer

For the first time, a space specially designed for tech start-ups will allow them to pitch directly to buyers from major retailers. This exclusive opportunity, limited to 15 start-ups, is aimed in particular at connected toys incorporating AI, a sector that already accounts for 23% of new products in 2025. Companies such as KIDYWOLF, with its connected educational toys, and BestOfToys, which specialises in interactive light-up car tracks, could benefit from this platform to accelerate their development. A strategic gateway for market disruptors.

Who are the key players in the 2025 Christmas Toys & Games Preshow?

The Preshow Noël Jouets & Jeux 2025 brings together a constellation of key players in the sector for the first time in Deauville. This strategic B2B event attracts both the largest retailers and a diverse range of exhibitors, revealing the trends that will shape the toy market for Christmas 2026.

On the buyer side: retail giants are stepping up to the plate

More than 400 professional buyers are expected to attend, representing the entire distribution chain. Toy specialists such as JouéClub, La Grande Récré and King Jouet will rub shoulders with multi-specialists FNAC-Darty and Cultura, retail giants Auchan, Leclerc and Carrefour, and pure players Veepee and Nature & Découvertes. This diversity guarantees exhibitors immediate commercial opportunities and privileged access to decision-makers.

On the exhibitor side: a panel of French and international suppliers

With 120 suppliers already registered six months before the event, Preshow 2025 highlights a rich and varied offering:

• Global leaders such as Asmodée, Clementoni, Jazwares and Moose Toys, renowned for their innovations
• Iconic French brands such as Dujardin, Juratoys, Lansay and Vulli, symbols of local expertise
• Newcomers to 2025 such as BananaPanda, BS Toys and Kids Licensing, promising surprises for the festive season

These players will benefit from private showrooms to unveil their creations in preview. The presence of the Association des Créateurs-Fabricants de Jouets Français (Association of French Toy Designers and Manufacturers), with around twenty members including Falk and Auzou, underlines the commitment to products made in France. According to the organisers, this diversity attracts players in the sector for decisive negotiations.

How to prepare for the 2025 Christmas Toys & Games Preshow?

An online appointment platform to optimise your visit

The official platform allows buyers to view the list of 140 exhibitors, filter by category and access detailed information sheets. Its key feature is the ability to schedule one-to-one meetings with suppliers from July 2025 onwards. This helps to structure the schedule for the five days of the show, avoiding wasted time.

Anticipation is crucial: 89% of decision-makers consider it essential to identify innovations such as AI in toys. The 120 exhibitors already registered six months before the event show the importance of booking slots quickly.

The importance of anticipation for a strategic trade fair

Not planning your visit means risking missing out on business opportunities. International buyers can use the VIP International Buyer Programme to optimise their experience. By using the platform now, each professional can build a personalised agenda.

This ensures you won't miss out on innovations from giants such as Asmodée or the 20 French brands in the new Pavillon des Bains. For assistance, Audrey Naré can be reached on +44 101 747 4570.

The Noël Jouets & Jeux 2025 Preshow, from 17 to 21 November in Deauville, marks its 25th B2B edition with 140 exhibitors and 400 buyers. Private showrooms, the ‘Made in France’ pavilion and FAN ZONE make it a key event for anticipating 2026. A digital platform optimises preparation, which is essential for strategic partnerships.